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There
are several brands throughout China that are domestic brands, while others may
be from other countries. The success of these brands can show other companies
what they should be doing to succeed in the Chinese market. While, failure can
show mistakes that brands make when trying to market themselves in the Chinese
market.
Within
China, social media has become a dominant force. Whether this is the use of Wechat, QZone, Weibo, QQ, RenRen or through blogging, social media has had an impact on not
only the commerce sector of China, but on the attitudes and behaviors of
consumers. Understanding the social media effects and the behaviors of those
who use social media is vital to understanding the economy and business world
within China.
Online
shopping has started to dominate the market and was one of the leading ways in
which Chinese consumers were getting products they were interested in. The wave
of new technology and mobile networking has allowed for online shopping to
become the dominate methods for researching new and interested products, and
leading to businesses making more sales.


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