Marketing Movies on China Social Media – Digital Strategy Report

China is poised to become the largest movie market globally from next year. To match the local hunger for movie going, franchises need to think strategically how they best use digital platforms to promote and ensure box office success.

In this digital strategy report, we analyze the successful digital approaches of recent blockbusters in China. The Star Wars, Kung Fu Panda and Lost franchises represented three different types of films for Chinese audiences – one foreign, one foreign but familiar, and one very local. In the report, we detail how each film leveraged their uniqueness, on digital platforms, to successfully engage China’s moviegoers. for more detail visit http://socialbrandwatch.com/marketing-movies-on-china-social-media-digital-strategy-report/.

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